Increase brand awareness
Increase Leads
Increase website traffic
Accurately identify target audiences
Improve ROI
Refresh brand identity
LADM had the privilege of partnering with Callander Holiday Park to revamp its marketing efforts and drive tangible results.
Our journey began with detailed persona interviews, allowing us to gain deep insights into the park’s target audience’s desires, preferences, and pain points. With this understanding, we developed an effective marketing strategy that resonated with their target audience, generated leads and unlocked Callander Holiday Park’s true potential.
Increase brand awareness
Increase Leads
Increase website traffic
Accurately identify target audiences
Improve ROI
Refresh brand identity
We worked closely with the Callander Holiday Park team to craft a comprehensive marketing strategy that addressed key areas. This included leveraging persona interviews for decision-making, refining the tone of voice, identifying the target audience, and optimising lead-generation techniques.
We implemented new directional signage throughout the park to enhance visitor navigation, increasing satisfaction and positive word-of-mouth. Additionally, we designed eye-catching vehicle livery that showcased the refreshed brand visuals, turning the park’s vehicles into mobile advertisements and increasing brand visibility.
We created and shared content 3-4 times per week on different social media platforms to enhance Callander Holiday Park’s online presence. Our strategy involved using appealing visuals, storytelling, and promotional posts. We also established partnerships with local businesses to produce joint content and build a sense of community. This method notably boosted social media engagement and broadened the park’s influence in the local area.
We recognised the importance of having a strong brand presence, so we updated Callander Holiday Park’s visual identity.
By working with various stakeholders, we created a new brand that reflected their unique offerings while maintaining a consistent tone of voice. This updated brand presence helped the park to distinguish itself in a competitive market and appeal to its target audience.
We implemented a customer relationship management (CRM) system to generate valuable leads and nurture them into loyal customers. This allowed for efficient lead tracking, personalised communication, and streamlined customer management.
By using aspirational imagery and a tone of voice that reflected the target customer, we ensured that the customer knew what differentiated Callander Holiday Park from other parks within the area. This was our point of difference, highlighting the unique offerings and experiences available at the park. The upgraded content enhanced the park’s appeal, making it more attractive to potential visitors and setting it apart from competitors.
Following our results-driven approach, we focused on creating new brand photography and video content that resonated with Callander Holiday Park’s target audience and showcased the exceptional beauty of the park.
Our commitment to delivering actionable solutions, coupled with our passion for helping businesses thrive, has enabled Callander Holiday Park to excel and stand out in a competitive market.
