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LADM partnered with Revenue By Design and its sister business, Revenue Academy, to enhance their marketing efforts and establish a strong online presence. Our collaboration focused on crafting a robust marketing strategy, persona development, brand development, website content management, and social media content production.
Project Objectives
Increase brand awareness
Increase Leads
Increase website traffic
Accurately identify target audiences
Refresh brand identity
How LADM helped
Marketing Strategy
We began by developing a comprehensive marketing strategy tailored to the unique needs of Revenue By Design and Revenue Academy. This included detailed persona development to understand the target audience’s preferences, pain points, and behaviours. This strategic foundation allowed us to create targeted and effective marketing campaigns.
Website Content Management
To improve user experience and engagement, we overhauled the websites of Revenue By Design and Revenue Academy. Our efforts focused on optimising content, enhancing navigation, and implementing SEO best practices. The revamped websites provided valuable information, showcased expertise, and facilitated lead generation.
Persona Development
Through in-depth persona development, we identified key customer segments and their specific needs. This process involved extensive research and interviews, enabling us to create detailed profiles that guided our marketing efforts. Understanding the target audience’s motivations and challenges was crucial in shaping our messaging and outreach.
Email Marketing
Our email marketing strategies were designed to nurture and convert leads, inform current customers, and reengage past clients. We increased engagement and loyalty by creating targeted email campaigns with valuable content. Personalised emails and automated workflows ensured timely and relevant communication, driving higher conversion rates and customer retention.
Brand Development
We revitalised the brands of both Revenue By Design and Revenue Academy, ensuring consistency and appeal across all touchpoints. Our brand development work included creating new logos, visual identities, and tone of voice guidelines. This cohesive branding helped both businesses stand out in a competitive market and resonate with their target audiences.
Social Media Content
We created and implemented a strong social media content strategy, consistently posting on different platforms. Our content consisted of educational posts, industry insights, success stories, and promotional material. By engaging with our network of thought leaders, businesses, and influencers, we increased the reach and interaction of both brands, building a lively online community.
