At Argyll Holidays, the challenge was clear: increase revenue, boost customer engagement, and position the brand as a destination of choice. With a strategic, customer-focused approach and Lisa Allan-Downie driving the marketing, the team delivered measurable growth across key areas, driving success for the business and its customers alike.
Revenue generation through innovative marketing and digital transformation.
Grow online bookings and improve user experience.
Increase holiday home sales with targeted campaigns.
Build a loyal customer base through retention strategies and personalisation.
Develop their in-house marketing team to deliver long-term success.
Conducted a comprehensive analysis of competitor trends and emerging opportunities.
Developed and implemented marketing strategies to meet KPIs and adapt to customer needs.
Delivered pricing, promotions, and sales support programmes that resonated with key audiences.
Created a multi-channel campaign, including TV advertising, PPC, and direct mail, generating £2.5m in revenue with a 1,065.90% ROI.
Exceeded holiday home sales lead objectives by 68%, increasing sales revenue from £6.8m to £8.5m over two years.
To ensure that the marketing efforts were delivering results, LADM implemented a comprehensive measurement framework:
Budget Management: Allocating resources efficiently across different marketing activities.
Data Analytics: Setting up dashboards to monitor campaign performance and ROI.
Continuous Improvement: Regularly reviewing and adjusting strategies based on data insights.
Designed pre- and post-visit communication strategies and loyalty programmes tailored to customer preferences.
Increased email engagement with GDPR-compliant strategies, boosting CTRs from 4% to 11.5%
We crafted a content strategy designed to inspire, educate, and engage, ensuring alignment with customer needs and interests.
Our marketing focused on storytelling, bringing the Argyll Holidays experience to life by highlighting its unique offerings, events, and guest experiences.
We boosted social media engagement with tailored campaigns, giveaways, and user-generated content that amplified reach and engagement.
We increased followers and engagement rates across platforms, translating into higher website traffic and bookings.
Redesigned and developed the website and social channels, driving online bookings from 3% to 37% and increasing online revenue by 49%.
Introduced data-driven CRM strategies that led to a 132% increase in guest numbers, reinforcing customer loyalty and retention.
Lisa Allan-Downie mentored and developed the marketing team, transforming university graduates into marketing leaders.
By creating a collaborative, supportive culture, she drove consistent and innovative results and increased employee satisfaction.
