Increase brand awareness
Increase Leads
Increase website traffic
Accurately identify target audiences
Improve ROI
Strategy & planning
LADM partnered with Holiday Resort Unity for four years, serving as a Fractional CMO, to drive significant growth and optimise marketing efforts. Our collaboration encompassed the development and execution of an annual marketing strategy for holiday bookings and holiday home sales, focusing on lead generation, campaign planning, and digital marketing.
Digital Marketing for holiday home sales generated a 5000% Return on Digital Advertising spend in 2022/23
Increase brand awareness
Increase Leads
Increase website traffic
Accurately identify target audiences
Improve ROI
Strategy & planning
We crafted a comprehensive annual marketing strategy to maximise holiday bookings and home sales. This strategy included market analysis, competitor research, and the identification of key performance indicators (KPIs) to measure success.
We used SEO, Google Ads, and Meta Ads in our digital marketing efforts to increase traffic and conversions. We created and improved landing pages to enhance the user experience, boost booking rates, and generate more leads. Continuous monitoring and reporting helped us refine our strategies and improve our return on investment.
Our campaign planning for both holiday bookings and holiday home sales involved meticulous scheduling, budget allocation, and the creation of compelling promotional materials. We tailored campaigns to resonate with different audience segments, ensuring maximum reach and impact.
We implemented a customer relationship management (CRM) system to generate valuable leads and nurture them into loyal customers. This allowed for efficient lead tracking, personalised communication, and streamlined customer management.
To attract potential customers, we implemented targeted lead-generation tactics. These included creating engaging content, optimising landing pages, and utilising various digital marketing channels to capture and nurture leads effectively.
Qualified leads increased by 158% YoY
We implemented robust measurement and reporting systems to track the performance of our marketing initiatives. Regular reports provided insights into campaign effectiveness, customer behaviour, and overall progress, enabling data-driven decisions to enhance future strategies- all tailored to the needs of the the business owner.
Our strategic marketing partnership with Holiday Resort Unity resulted in significant improvements across all targeted areas. The comprehensive marketing strategy, combined with effective lead generation, campaign planning, and digital marketing, drove increased bookings and holiday home sales, solidifying Holiday Resort Unity’s position as a leading holiday destination.
