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Over three years, LADM partnered with Lady’s Mile Holiday Park to revolutionise their marketing.
Our collaboration led to exceptional outcomes, with Rental Booking Revenue increasing by 14% from July 2022 to July 2023 compared to the previous year. This remarkable achievement followed a bumper year for holiday park rental revenue immediately after the lifting of lockdown restrictions.
Our comprehensive marketing strategies and tactics, including digital marketing, CRM system implementation, email marketing, social media management, landing page optimisation, SEO improvement, content marketing enhancement, and refreshed park signage, played a pivotal role in achieving these outstanding results.
Project Objectives
Increase brand awareness
Increase revenue
Increase website traffic
Accurately identify target audiences
Improve ROI
Increase direct bookings
How LADM helped
Digital Marketing
Following our results-driven approach, we focused on creating new brand photography that resonated with Lady’s Mile Holiday Park’s target audience. We also captured inspiring accommodation photography to complement this, showcasing the park’s offerings in the best light possible. These visuals played a significant role in attracting and converting potential guests into bookings.
SEO and Content Marketing
We focused on organic SEO to increase traffic to Lady’s Mile Holiday Park’s website through meta tag optimisation, improved site structure, and engaging content creation.
Campaign Planning
Our strategic marketing campaigns included highly successful Black Friday and Boxing Day Sales, resulting in the highest number of rental bookings in the history of Lady’s Mile Holiday Park. We managed to reshape the booking patterns of customers to align with the park’s needs, generating exceptional revenue.
Social Media Management
Social media was a game-changer for Lady’s Mile Holiday Park, leading to a 272% year-over-year increase in revenue through paid and organic campaigns on Facebook and Instagram.
Refreshed Park Signage
To enhance the overall guest experience and strengthen the brand, we recommended a refreshed park signage strategy. Captivating and informative signage was placed throughout the park, providing visitors with clear directions and essential information, improving the park’s aesthetic appeal and guest satisfaction.
CRM and Email Marketing
The introduction of the CRM system facilitated a brand-new digital customer journey for Lady’s Mile Holiday Park. The streamlined communication channels and personalised interactions resulted in increased secondary spending and booking upgrades. By promoting stronger connections with customers, the park generated significant growth revenue, reaching the highest fleet income in the company’s history,
Website Optimisation
To improve the website’s performance, we focused on enhancing landing pages and user experience. Analysis of user behaviour data helped us identify key areas for optimisation, leading to higher conversion rates and more online bookings. Our efforts attracted potential guests and turned them into paying customers.
Lifestyle & Accommodation Photography
In line with our results-driven approach, we focused on creating new brand photography that resonated with Lady’s Mile Holiday Park’s target audience. Additionally, we captured enticing accommodation photography to showcase the park’s offerings in the best possible light.
Reversed the trend of 3rd Party OTAs
Through our transformative marketing efforts, we successfully reversed the trend of relying on third-party Online Travel Agencies (OTAs). By implementing effective strategies across our direct channels, Lady’s Mile Holiday Park gained more control over their bookings and reduced dependency on external platforms, while the sister park, Oakcliff Holiday Park, recorded the highest ever fleet booking revenue since records started.
