Journey Through Time: Marketing Then & Now
As we spin through 2024, I can’t help but marvel at how the marketing landscape has danced and shifted over the past 25 years. From the days of dial-up to the era of digital dominance, let’s take a walk down memory lane and explore how our field has evolved.
Website Wizardry:
Back in 1999, our websites were like quaint little online brochures. Today? They’re smart, sleek, and interactive hubs tailored to every visitor. Seeing our digital storefronts evolve has been nothing short of magical!
Video Vistas:
Remember when buffering was the norm? Those grainy videos were our first steps. Now, we’re creating ultra-HD, interactive video experiences that viewers can practically step into. It’s like going from sketchbook to IMAX!
Social Media Saga:
It’s hard to believe there was a time before likes and shares. From the seeds of social platforms to the mighty forests of networks we navigate today, social media has become the heartbeat of our digital strategies.
Influence and Impact:
The rise of influencers has transformed them from novelty to necessity. It’s been a joy to collaborate with voices that can bring authentic stories to life, connecting brands and people on a personal level.
PR’s New Palette:
Gone are the days of just press releases and waiting for the morning paper. Digital PR is vibrant, instant, and filled with colourful ways to share our stories, from viral videos to hashtag waves.
Digital Advertising Dreams:
We started with simple banners, and now we’re painting the web with targeted, dynamic ads that learn and adapt. The precision and creativity in today’s campaigns would have seemed like sci-fi in ’99!
This wonderful journey from past to present isn’t just about nostalgia; it’s about celebrating how far we’ve come and the endless possibilities ahead. As a marketing consultant, every twist and turn has been a lesson, and adapting to each new wave has been exhilarating.
Marketing is about constantly adapting, growing and learning – let’s grow together!
